Coles
During my time at Coles, I worked on a wide range of campaigns, featuring all the familiar faces like Curtis Stone, the "new girl," plus a few other celebs.
As an Art Director, I was involved in concepts, storyboarding, attending shoots, and a bit of copywriting. This covered everything from mouthwatering food moments to talent-driven shoots.
Some of these were full-scale campaigns with POS, OOH, social, and more.
Seasonal Campaigns like Easter and Christmas.