Coles
During my time at Coles, I worked on a wide range of campaigns—big and small—featuring all the familiar Coles faces like Curtis Stone, the "new girl," everyone’s favourite Down Down hand, plus a few other celebs.
As an Art Director, I was involved in concepts, storyboarding, attending shoots, and a bit of copywriting. This covered everything from mouthwatering food moments to talent-driven shoots.
Some of these were full-scale campaigns with POS, OOH, social, and more.
Seasonal Campaigns like Easter and Christmas.