Transperth
To celebrate Perth’s Pride Festival, we teamed up with local drag legend Dean for a campaign full of colour, glitter, and fun vibes. The Ride with Pride campaign featured a bold custom lock-up, digital assets, sparkly social content, and even a makeover for the Transperth logo.
Dean, in full glam, turned heads as they surprised commuters on a weekday bus ride. The digital number displays ditched the usual routes and proudly flashed “Ride with Pride” all week long.
The digital screens on the bus were changed for the week
