Transperth
Ride with pride
Ride with pride
To celebrate Perth’s Pride Festival, we teamed up with local drag legend Dean for a campaign full of colour, glitter, and fun vibes. The Ride with Pride campaign featured a bold custom lock-up, digital assets, sparkly social content, and even a makeover for the Transperth logo.
Dean, in full glam, turned heads as they surprised commuters on a weekday bus ride. The digital number displays ditched the usual routes and proudly flashed “Ride with Pride” all week long.
Role of project: Art Direction & Design
The digital screens on the bus were changed for the week
