Coles Express
With 700+ Coles Express stores across nationwide, the brand is a staple of any Aussie road trip. So we created activity book designed to keep children entertained on their holidays. With a small team, I curated the content and established the book's style, to a short deadline. We also collaborated with Nikita Ridgeway, who infused our design with some Aboriginal art elements.
As an added touch of fun
stamp-collecting element like a passport. Each week, a new sticker was released, which could be collected from any Coles Express store. After the booklet, I created the launch campaign which included social posts like a ‘Great Aussie Quiz’, POS and other digital placements.
