Jobs & Skills WA

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The task from Jobs & Skills WA was to create a campaign to get people interested in the behind-the-scenes jobs in the defence industry in WA, with different paths like air, marine, land, space, and cyber security. We also with the challenge of utilising real talent from the industry.

We created a fast-paced, energetic TVC with a creative edit to energize the audience and give them a taste of the technologies and environments they could be a part of. We also created a more targeted and extensive digital campaign with social videos and placements to highlight each area.

The campaign achieved success, with multiple viewers applying on the very first day of its launch.

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 © 2024 Lauren Meyerkort