FMCG

Bite-sized ideas

 
I've created hundreds of social media videos for Coles and its suppliers. After crafting concepts that answer each brief, we'd use techniques like stop motion, 3D animation, appetising food photography and other popular methods to grab the viewer's attention. These projects usually had tight schedules and limited budgets, so we'd get extra creative and resourceful.

Despite their smaller scale, many of these videos featured great ideas and executions. Some have even transitioned into TVCs for the product.