Edith Cowan University

Start something spectacular

Every year, Edith Cowan University hosts its open day to attract potential students and encourage them to enroll.

The “Start Something Spectacular” campaign was designed to visually depict the possibilities that illuminate when you take that initial step: enrolling in university.

At that time we were at the peak of COVID times, so we opted for 3D, which eliminated the need for physical shoots and talent. When lockdowns forced the campaign to transition from a physical open day to a virtual one, our artwork proved invaluable, as it could easily be adapted to the new format.