Coles Express
Great Aussie Road Trip
Coles Express has stores across Australia, in both cities and regional areas. We created “The Great Aussie Road Trip” activity book designed to keep children entertained on their holiday trips. With a small team, we curated the content and established the book's style, to a short deadline. We also collaborated with Nikita Ridgeway, who infused our design with some Aboriginal art elements.As an added touch of fun, we included a stamp-collecting element like a passport. Each week, a new sticker was released.