Coles Express

Great Aussie Road Trip

Coles Express has stores across Australia, in both cities and regional areas. We created “The Great Aussie Road Trip” activity book designed to keep children entertained on their holiday trips. With a small team, we curated the content and established the book's style, to a short deadline. We also collaborated with Nikita Ridgeway, who infused our design with some Aboriginal art elements.

As an added touch of fun, we included a stamp-collecting element like a passport. Each week, a new sticker was released, which could be collected from any store across Australia. After completing the booklet I also worked on the social campaign, POS and digital advertising.

The project proved to be a hit, leading to the release of three additional editions since it launched.

Thanks for dropping by!

 © 2024 Lauren Meyerkort